Start with a feeling
A useful fragrance brief can begin with words such as crisp, soft, warm or dry. Think about the feeling you want from a fragrance, and the situations in which you expect to wear it. Specific everyday references are often more helpful than a long list of ingredient names.
Bring your memories
A favourite garden, the scent of citrus peel or the atmosphere of a familiar room can open a conversation. These references communicate an impression; they do not require the perfume to reproduce a place literally.
Include your dislikes
Knowing what you prefer to avoid is useful. Mention excessive sweetness, sharpness or any fragrance styles you have not enjoyed. During sample testing, describe what you notice in your own words.
Let the samples guide you
Two interpretations give you something tangible to compare. Wear them separately and note how they feel over time before choosing a direction for refinement.
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